Visa Expands Stablecoin Reach in Europe, Middle East and Africa

Visa is aggressively expanding its stablecoin infrastructure across the Central and Eastern Europe, Middle East, and Africa region, signaling a strategic pivot toward blockchain-based payment solutions. The payments giant has partnered with African crypto exchange Yellow Card to explore cross-border payment innovations, following its recent investment in stablecoin-focused firm BVNK.

The company has processed over $225 million in stablecoin settlements since becoming one of the first major networks to adopt Circle's USDC in 2023. "In 2025, we believe every institution that moves money will need a stablecoin strategy," said Godfrey Sullivan, Visa's Senior Vice President for CEMEA.

Yellow Card's CEO Chris Maurice framed the collaboration as building bridges between traditional finance and next-generation payment rails, emphasizing security and transparency in money movement.